STYLE Edit: Guccis new Fake/Not collection drew inspiration from the unlikeliest of places im
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Fake/Not began with a beige and ebony print inspired by the 80s retro appropriation of the Gucci logo, incorporating the brand’s iconic red and green bicolour stripe. Michele then applied the treatment to bags, accessories, T-shirts and activewear. As development continued through 2020, the broad “fake” and “not” lettering came into play, appearing splashed on top of the stripe in contrasting yellow.
While the word motifs might be arranged in different ways on different pieces in the collection, they always take centre stage against the print background.
Large, slightly oversized white or black washed cotton T-shirts feature the bicolour stripe on both sides, while “fake” appears on the front and “not” on the back. The motif is repeated on black and white felted sweatshirts, a hooded outerwear blouson with light padding, and a lightweight lined blouson with a stand-up collar. The latter two pieces are both in the signature print with the same words and sporty stripes.
In the accessories department, expect mid-calf-length socks in ivory or black with the bicolour stripe running the full length of the sock and one word motif showcased on each sock just under the cuff. A baseball cap, a lightweight, water-repellent cap with detachable bonnet, and a stole in light gauze-effect wool round out the range.
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The collection’s luggage pieces, meanwhile, feature the signature print with brown leather trim. Pick among a tote bag, backpack, belt bag, medium and small duffel, hard suitcase and hard beauty case – all with the stripe and word motifs emblazoned on both sides. Small leather pieces include wallets, a pouch, and a cosmetics case are given similar treatment.
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Of course, no fashion collection is complete without shoes. The Fake/Not collection offers men’s and women’s sneakers and slide sandals with the print, stripe and word motifs; the sneakers also come with rich brown leather piping and a green leather back tab bearing a gold Gucci logo.
So when you’re next hunting for clothing that starts a conversation over merely making a statement, you know where to look.
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